You’re opponent is about to win, but you have one shot left and a clear board. What do you do?
Almost everyone will say shoot a high 10; a few will say a high 8.
Wrong, get the block on the board, the other guy is nervous, he’s trying hard, often he will roll off the scoring surface. If you’ve been the player doing the shooting you know that’s true!

Now if a 10 will give you the game point, then by all means shoot a 10 but forget high, just get it on there, he can’t leave you there and will be really nervous.